High-profile locations featured notable guests and performances. Stores offered group presentations on the latest software and hardware. The Theater was a store element introduced by Steve Jobs at the world’s first Apple Store at Tysons Corner. It’s not known if the pandemic will impact construction plans or duration. A timeframe for completion has not been shared publicly. With group events impossible due to the pandemic, the space was mostly unused. At the same time, a temporary partition wall was installed on the store’s upper level to separate the former Theater from the sales area. Renovations began September 1, when the store moved from sales and service by appointment only back to more traditional operation as capacity allows. The Theater at Apple SoHo before renovations.
The changes will not disrupt the store’s hallmark glass staircase or historic brick facade. Other surprises are in store, like refined finishes and fixtures not found in previous Apple Store designs. Upgrades at SoHo will also replace New York City’s first Apple Store Briefing Room with a redesigned Boardroom for business customers and event guests. The new Forum will offer modular seating, an improved audio system with a Hearing Loop, and a significantly larger and brighter LED Video Wall when compared to the store’s previous projection display. SoHo’s Theater was the last in the US, and only two others still exist at Apple Ginza and Shinsaibashi in Japan.
The Forum will replace the store’s Theater, an early Apple Store design element that’s been almost entirely phased out. The changes will upgrade the flagship store with a new space for creativity and close the curtains on a piece of Apple Retail history.Īpple SoHo’s upgrade will feature a Forum and Video Wall for future Today at Apple events. Apple’s oldest store in New York City will soon receive its first major renovation in eight years.
0 kommentar(er)
